Redefining the brand experience of a leading piano e-learning app.
Client
Flowkey GmbH
Project type
Freelance Work
Services
Graphic Design
Video & Motion Design
Digital Design
AI Design
Flowkey, the biggest multi-platform piano learning app, fulfills the aspirations of countless music enthusiasts. It introduces note recognition technology that provides immediate feedback as you play, ensuring accurate note execution and facilitating self-paced song mastery.
The main focus in my work area spans from concept design to crafting new video, image, and motion designs, all with a central aim of improving the user experience.
Course Presentation Videos
The Course Presentation Videos serve as short previews for the upcoming course content and lessons. I crafted these videos with the purpose of providing users with easily digestible glimpses, aiding them in visualizing forthcoming exercises. The videos feature straightforward edits and clear title animations to prevent the user from feeling overwhelmed.
There are nine variations tailored for phone, tablet, and desktop, each with localization options for 12 different languages.
Social Media Ads: Image and Motion
Over the past few years, I’ve crafted a variety of image and video ads for social media channels. These ads play a key role in reaching target audiences, building brand awareness, and driving engagement. Thoughtful design is essential to capture attention instantly and make users pause mid-scroll.
AI-Generated Visuals:
Song Cover Artwork Design
I design covers for the official flowkey song library with over 100 unique visuals already released.
The design follows a clear concept: By connecting the music’s era, artistic movements, and the composer’s influences, I craft images that reflect either the song’s origin or central theme.
AI-Generated Visuals:
Apple and Google In-App Events
For over 45 different In-App Events, I crafted distinctive themed artworks with Midjourney and enhanced them using Photoshop. The final output is animated in AfterEffects to achieve a striking and unique appearance within both Apple's and Google's app stores, ensuring a cohesive presentation. The goal is to increase the visibility within the app stores. Every event is customized for eleven languages, with a few featuring audio.
Apple Exclusive Feature: Christmas '23 – Today Tab and Apps & Games Tab
International Women’s Day – Promotional Content
Apple Exclusive: Today Tab Feature
Apple Exclusive: Today Tab Feature
Landing Page Redesign
On the flowkey landing page, I focused on a redesign to improve its immersion, instructional clarity, and user accessibility.
Player Onboarding Video
The Player Onboarding video is a brief and informative clip crafted with the intention of providing users with easy access to the app's crucial functions and effective song-learning methods—such as setting loops, practicing hands separately, and utilizing different tempos or the Waitmode.
I created this video to facilitate user accessibility. It is localized for 16 countries and accessible on mobile, tablet, and desktop platforms.
Localization
Localization for eleven different languages including voice-overs and subtitles for tablet and mobile.
Credits
Images, videos, clips and artwork have been created with Flowkey GmbH.
Redefining the brand experience of a leading piano e-learning app.
Client
Flowkey GmbH
Project type
Freelance Work
Services
Graphic Design
Video & Motion Design
Digital Design
AI Design
Flowkey, the biggest multi-platform piano learning app, fulfills the aspirations of countless music enthusiasts. It introduces note recognition technology that provides immediate feedback as you play, ensuring accurate note execution and facilitating self-paced song mastery.
The main focus in my work area spans from concept design to crafting new video, image, and motion designs, all with a central aim of improving the user experience.
Course Presentation Videos
The Course Presentation Videos serve as short previews for the upcoming course content and lessons. I crafted these videos with the purpose of providing users with easily digestible glimpses, aiding them in visualizing forthcoming exercises. The videos feature straightforward edits and clear title animations to prevent the user from feeling overwhelmed.
There are nine variations tailored for phone, tablet, and desktop, each with localization options for 12 different languages.
Landing Page Redesign
On the flowkey landing page, I focused on a redesign to improve its immersion, instructional clarity, and user accessibility.
AI-Generated Visuals:
Song Cover Artwork Design
I design covers for the official flowkey song library with over 100 unique visuals already released.
The design follows a clear concept: By connecting the music’s era, artistic movements, and the composer’s influences, I craft images that reflect either the song’s origin or central theme.
AI-Generated Visuals:
Apple and Google In-App Events
For over 45 different In-App Events, I crafted distinctive themed artworks with Midjourney and enhanced them using Photoshop. The final output is animated in AfterEffects to achieve a striking and unique appearance within both Apple's and Google's app stores, ensuring a cohesive presentation. The goal is to increase the visibility within the app stores. Every event is customized for eleven languages, with a few featuring audio.
Apple Exclusive Feature: Christmas '23 – Today Tab and Apps & Games Tab
International Women’s Day – Promotional Content
Apple Exclusive: Today Tab Feature
Apple Exclusive: Today Tab Feature
Player Onboarding Video
The Player Onboarding video is a brief and informative clip crafted with the intention of providing users with easy access to the app's crucial functions and effective song-learning methods—such as setting loops, practicing hands separately, and utilizing different tempos or the Waitmode.
I created this video to facilitate user accessibility. It is localized for 16 countries and accessible on mobile, tablet, and desktop platforms.