project type

Freelance Work,
Full-Stack
Communication Design

Work area

Concept Design
Graphic Design
Video & Motion Design
Image Making
Digital Design
AI Design

Client

flowkey GmbH

Description

Flowkey, the biggest multi-platform piano learning app, fulfills the aspirations of countless music enthusiasts. It introduces note recognition technology that provides immediate feedback as you play, ensuring accurate note execution and facilitating self-paced song mastery.

The main focus in my work area spans from concept design to crafting new video, image, and motion designs, all with a central aim of improving the user experience.

Course Presentation Videos

The Course Presentation Videos serve as short previews for the upcoming course content and lessons. I crafted these videos with the purpose of providing users with easily digestible glimpses, aiding them in visualizing forthcoming exercises. The videos feature straightforward edits and clear title animations to prevent the user from feeling overwhelmed.

There are nine variations tailored for phone, tablet, and desktop, each with localization options for 12 different languages.

Landing Page Redesign

On the flowkey landing page, I focused on a redesign to improve its immersion, instructional clarity, and user accessibility.

AI-Generated Visuals:
Apple and Google In-App Events

For In-App Events, I crafted distinctive themed artworks with Midjourney and enhanced them using Photoshop. The final output is animated in AfterEffects to achieve a striking and unique appearance within both Apple's and Google's app stores, ensuring a cohesive presentation. The goal is to increase the visibility within the app stores. Every event is customized for eleven languages, with a few featuring audio.

Player Onboarding Video

The Player Onboarding video is a brief and informative clip crafted with the intention of providing users with easy access to the app's crucial functions and effective song-learning methods—such as setting loops, practicing hands separately, and utilizing different tempos or the Waitmode.

I created this video to facilitate user accessibility. It is localized for 16 countries and accessible on mobile, tablet, and desktop platforms.

Localization

Localization for eleven different languages including voice-overs and subtitles for tablet and mobile.

Credits

Images, videos, clips and artwork have been created with flowkey gmbh.