work area

Branding
Explainer Video

CLIENT

Vigdis Thompson Foundation

IN COLLABORATION WITH

Berlin University of the Arts

Description

The Vigdis Thompson Foundation was established by Prof. Dr. Warnke, a renowned neurosurgeon who developed a pioneering surgical technique for treating Arachnoiditis. This rare autoimmune disease can be fatal without proper treatment.

The foundation aims to create a global platform for patients, relatives, doctors, and researchers, with a core mission to establish the first worldwide patient register and advance systematic research on this complex condition. 
By collecting and scientifically evaluating patient data, the foundation seeks to raise awareness, support affected individuals, and drive medical understanding of Arachnoiditis and related spinal disorders.

Logo design

The Vigdis Thompson Foundation logo visually represents the arachnoid membrane, known for its intricate, spider-web-like fibers. This design symbolizes the foundation’s mission to raise awareness about arachnoiditis. The delicate lines in the logo reflect the complexity of the condition and the resilience of those affected, creating a strong emblem for advocacy and education.

The spider web concept spans the foundation’s visual identity, appearing on stationery and digital platforms—business cards, letterheads, websites, and social media. This cohesive design reinforces brand coherence while emphasizing interconnectedness and strength, effectively communicating the foundation’s mission at every touchpoint.

Explainer Video for Patients and Doctors

The video series offers an empathetic explainer about the disease, targeting patients and their families. Styled like user-generated content (UGC) ads, the videos authentically present struggles, symptoms, and lived experiences. Through engaging storytelling and accessible visuals, the content bridges medical information and personal narratives, creating a relatable and supportive communication approach that fosters community understanding.

An animated visual created from frequently taken Magnetic Resonance Tomography (MRT) scans illustrates the progression of the disease before and after surgery for the first time.

Styleguide

A comprehensive style guide was developed to outline essential elements such as logo usage, typography, color palettes, and tone of voice. This guide ensures consistency and professionalism across all communications, empowering the foundation to effectively convey its mission and maintain a cohesive brand presence.