Degree

Bachelor thesis
Berlin University of the Arts
Visual Communication

Supervisors

Prof. Uwe Vock
Prof. Dr. Timothée Ingen-Housz
Mr. Vinzent Britz

grade

Note 1.0, ECTS A

Description

For my bachelor's thesis, I have been working on the question "How can I add value to Out-of-Home Media in times when Digital Marketing is becoming increasingly dominant?"

Therefore, I created a prototype for an interactive augmented reality app that offers users a unique way to engage with Out-of-Home Advertising. By simply scanning a poster or promotional material, users can access a variety of features such as booking a ticket, watching a product in 3D, inviting friends to a cinema visit, and more.
So, I have connected Out-of-Home Media with digital media.

Simple and quick login to get started

Scanning a cinema poster, watching the trailer in AR and sharing the event to a friend

Scanning a cinema poster, watching the trailer in AR and sharing the event to a friend

Scanning an exhibition poster, inspecting a 3D model of a product in AR a brief insight to the show in AR, then navigating to the museums blog to read about it

Additional Functionality

The Discover feature allows users to explore new content

The Social Swipe feature provides easy access to various instances (browser, social media, etc.) within the app.

Poster and Content

In addition to its augmented reality features, Xploar also has full integration with all social media apps. This means that users can easily share their experiences, invite friends to join them for a cinema visit, and even recommend products and events to others through their preferred social media platforms. 
The social aspect of Xploar not only enhances the user's experience but also creates a sense of community among its users.

I may decide to abstain from reading newspapers, uninstall Facebook, avoid internet surfing, or skip television to try to eliminate every advertisement from my daily life... However, Out-of-Home Media will invariably find a way to reach me.

Essential Flowchart

App Design Principles

The app concept, conceived as a White Label interface, allows for modular customization for specific needs. Each billboard not only carries its distinctive design in the analog realm but also features a 3D representation and an interface.

Process and Documentation

The app concept, conceived as a White Label interface, allows for modular customization for specific needs. Each billboard not only carries its distinctive design in the analog realm but also features a 3D representation and an interface.